Have you ever tried to create selling content? It's not easy, is it? Knowing how and where to start can often be the biggest obstacle you'll face. In today’s article we will take explain what “vertigo” content is and how it can help to boost your sales and help you to build a sustainable and fast-growing brand.
What is “Vertigo” content?
Vertigo content is content that is 10 times better than the highest ranking result for a given keywords, which makes your brand social media trace 10 times more effective and vibrant.
Remember, that vertigo isn’t really bad. It just take your customer on the marry-go-round right into the sales funnel and increase its LTV (life-time-value) multiple times.
Criteria for vertigo content:
It has to have great UI and UX on any device.
That content is generally a combination of high quality, trustworthy, it's useful, interesting, and remarkable. It doesn't have to be all of those but some combination of them.
It's got to be considerably different in scope and in detail from other works that are serving the same visitor or user intent.
It's got to create an emotional response. I want to feel awe. I want to feel surprise. I want to feel joy, anticipation, or admiration for that piece of content in order for it to be considered “vertigo”.
It has to solve a problem or answer a question by providing comprehensive, accurate, exceptional information or resources.
It's got to deliver content in a unique, remarkable, typically unexpectedly pleasurable style or medium.
If you hit all of these things, you probably have yourself a piece of “vertigo” content. It's just very hard to do, but it is possible. Let’s know how through this simple 7-step framework:
Step 1 - Gain deep insight
So, let's get going. First off, when you have a problem, let's assume you have a piece of content that you are certain you want to write about and a topic you are certain you will touch. But even if you are knowledgeable about the issue, you must first develop a profound understanding of the fundamental reasons behind people's interest in it.
There are many ways you may look at that. It might be related to customer reviews or perhaps awards. Maybe it has to do with fame. There are numerous angles present.
Step 2 - Get your content uniqueness
We know that uniqueness, being exceptional, not the same as everyone else but different from everyone else out there, is really important.
Writing unique content is not an easy ride - it consists of several steps audience research, keyword research, writing, editing, and proofreading.
The unique content concept relates to search engine optimization and outstands from the competition with its value and perspective. Value is what gives you an edge over the crow and pushes your blog posts or any content type higher in search engine rankings.
Step 3 - Focus on the customers
Before you sit down and start writing the descriptions, you need to define your buyer persona. A buyer persona is your ideal customer – a person who represents what the clients of your company may require.
When you’re selling a particular product, you should be aware of the person who would be interested in buying it, at what cost, and under which conditions
Step 4 - Find a unique, powerful, exceptional way to present this content.
Now it is time to reveal your creative potential and shape your piece of content into an integral structure.
Remember to bear in mind the actual trends and requests of the audience. If your customer wants to see videos or some special sort of digest, you ought to fulfill the demand with your specifically-focused expertise.
Don't forget to emphasize your uniqueness through brand tone of voice, visual representation, and strong message.
Step 5 - Speak of benefits, not of features
You have to make a thorough, in-depth summary of the advantages of your products. The fact is, no consumer is interested in learning about your rationale for choosing to sell the item. They don't need to read in-depth explanations of each and every feature your product offers.
If you're selling a character, for instance, the description should merely describe the features and not go into great depth. You can explain what specifically makes that substance better than other materials, rather than going into detail about the type of wood you used and describing all its attributes. Describe why buying wood is a superior long-term investment.
Step 6 - Optimise your descriptions for the search engines
This is a crucial piece of advice, but it does not negate the importance of keeping your clients in mind. You have to figure out how to put equal emphasis on search engine optimization and the needs of your customers when crafting a product description.
This strategy enables you to appear higher in search results, which attracts more visitors to your website. Once a visitor arrives at your website, though, your descriptions must still demonstrate that these are the precise goods they are looking for. The only way to turn a visitor into a paying customer is in this manner.
Step 7 - Expect that you're going to do this 5 or more times before you have one hit.
The only way to get good at this, the only way to get good is through experimentation and practice. You do this over and over again, and you start to develop a gut feeling for how you can uncover that unique element, how you can present it in a unique fashion, and how you can make it sing on the Web.
We look forward to hearing your thoughts on “vertigo” content. Take care.
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