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Control or Be Controlled: How to Define Content Marketing KPIs




Having trouble producing great content, managing social media, or creating a strategy that aligns with your business goals?

It’s time to outsource a content marketing agency.

It`s important to understand that outsourcing content marketing isn’t a set-it-and-forget-it process. The best partnerships are collaborative and should be regularly reviewed based on the goals and KPIs you set in place.

The key to an effective KPI is specificity. What is good for one business may not be the best for your own business, and that’s something you’ll have to determine. Therefore, it is crucial to create content marketing KPIs that are in line with the objectives and demands of your company. With that in mind, let’s go over the key content marketing KPIs you should be tracking.

Page visits & user behavior

When crafting your blog content strategy and goals, consider tracking the number of website or blog visits per month, the average time spent on each visit, and the total number of blogs that result in conversions for your company. It is essential to review your content’s bounce rate. Google algorithms will never be slow to punish websites that suffer a high bounce rate.

Make scroll depth a KPI for your site as well. It is possible for users to give up before they get to the bottom of a page. Analyze scroll depth data and base your content marketing strategy on it.

Comments from customers and users can be an invaluable tool for research and reputation management. Inspiring users to leave comments means that you are instigating return visits to your site or app. A successful comments function can leave conversations running for days, weeks, or even months — especially if you get involved yourself. Do not lose sight of the fact that social media shares are the 21st Century equivalent of word-of-mouth marketing, though. This is not a fast way to turn a profit, but it’s certainly a way to get eyeballs on your site or app and build your customer base.

Customer loyalty

Loyalty is all about emotion and connecting with your audiences. This metric allows you to see how engaging your content is and how well you are able to attract and retain an audience.

The most crucial loyalty KPIs to track is returning visitors and repeat purchases.

Return on investment

The content you’re creating is not only driving more organic traffic to your site but that it’s also increasing sales opportunities. If done correctly, your website will be your company’s best salesperson.

When it comes to marketing content and assessing its effectiveness for your business objectives, make sure to follow the data points that show where you’re gaining customers, not just where you’re obtaining passive views.


 

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Follow Vertigo on social media if you want to know more about content marketing and brand building in 2022.

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